The 'profit at all costs' mindset precludes any thinking that involves spending money without return. Every event reeks of this. BP has replaced it's CEO, expects the total damages to be ~$40b, is the defendent in over 6,000 lawsuits, is itself suing TransOcean, Cameron (who builds blowout preventers), and Halliburton (the underwater cement builder), to deal with the 6,000+ lawsuits, and is facing possible criminal charges in the 11 deaths, as well as possible federal racketeering charges.
In spite of all this:
Planning for Expansion
Because of the high costs of the spill, BP suffered its first yearly loss in 2010. However, thanks to oil prices around $100 per barrel, BP’s profits are coming back. In the first quarter of 2011, the company made $7.2 billion in net profits, a 16% increase.  While this may be less money than the company made before the spill, it is obvious that the statements about BP not being able to survive the disaster were premature.
In addition to returning to profitability, BP is planning to expand its operations. The company has signed agreements with India, China, Indonesia, Australia, and Brazil that allow the company to explore for oil and natural gas. BP also plans to begin drilling again in the Gulf in the second half of 2011.  The company already has the most oil leases in the Gulf, and is looking to add to its stake there.
You just can't keep a bad company down. But you certainly can make stock profits off of them...