Bundling, ancient marketing tactic...

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Argiod

18th September 2007 - 11:54 AM

http://www.physorg.com/news109257261.html

Ever has it been thus; that in order to buy one item, you must buy something else bundled with it. I remember once all I needed was one little inexpensive gasket for my steering assembly. But, in order to get that gasket I had to buy an entire new assembly, even though there was nothing wrong with the rest of the assembly. So, in order to get a 50 cent part, I had to buy a $50 assembly. It felt like hiway robbery to me...

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